Media data Advertisement price list no. 25 | effective from 01 August 2020 1 2 0 2 d l r o w s a m t s i r h C 1 2 0 2 d l r o w e v i t a e r C 1 2 0 2 d l r o w r e p a P > Multi-channel > Reach > Advertising formats > Prices > Dates > Contact www.topfair.de The only magazine distributed at the trade show. Book once and score in all the available media.
Comprehensively multi-channel The Frankfurt consumer goods trade fairs Christmasworld, Paperworld and Creativeworld bring all the trends and new products from their respective sectors together in one place. Whether major brand manufacturers or international new- comers, with their unique variety of products and synergies this trade fair trio represent the most important meeting places for their industries as well as the most significant sources of inspiration and ideas for wholesalers, retailers and corporate buyers. In 2021, TOP FAIR is presenting all three trade fairs in a single issue. Be there – in the TOP FAIR media and enjoy all these advantages: Your advantage Through the trade fair magazine, you don’t just reach profes- sional visitors. In addition, multiple contacts and publication via all four channels (print, online, mobile, social media) guarantee very high visibility within the entire international industry. Take advantage of this cross-media presence to: ›win new national and international customers › consolidate your ties with existing customers › increase your turnover Print edition e-Magazine Online magazine Social media The print magazine, which offers convincing, journal- istic reporting and a high quality layout, is distributed free of charge to the interna- tional trade fair participants. The e-magazine appears before the fair and offers additional features such as videos and photo galleries. The website presents news and products all year round. A new heading “Spotlights” shows off well-known faces in the industry. Our social media platforms connect with exhibitors and visitors. h c a e R / l e n n a h c - i t l u M ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t Reach * * s r o t i b i h x e o t d e t u b i r t s i d 0 5 0 3 / s l e t o h n , i d e t u b i r t s i d 0 0 5 1 , y r t n e h t i w s e i r t n u o c m o r f s r o t i s i v s ‘ r a e y s u o i v e r p f o r e b m u n e h t y b d e c u d e r e b y a m n u r t n i r p e h t , t n e v e e h t f o e m i t e h t t a d i l a v s n o i t a l u g e r y r t n e o t t c e j b u S * 0 2 0 2 s r o t i b i h x e f o r e b m u N * * . s n o i t c i r t s e r n i z a g a M - e 8 1 2 4 2 , * * * s e u s s i e n i z a g a m - e e h t f o s r e d a e R 0 2 0 2 . 6 0 f o s A * * * e t i s b e W 1 6 1 0 5 , * t n i r P 0 0 0 0 3 , s r o t i s i v o t d e t u b i r t s i d 0 5 4 5 2 , * * * s n o i s s e r p m , i e g a p 9 3 8 4 9 / s t i s i V 1 6 1 0 5 , * * * * s t c a t n o c 9 7 3 , 4 0 1 0 2 0 2 . 6 0 f o s A * * * a i d e m R I A F P O T f o e g a r e v o c l a t o T s r e d a e r t n i r p e l p i t l u m g n i t n u o c t o N * * * *
Working content Coverage Social Media Storytelling, infotainment and news: TOP FAIR is fully convincing with its content in social networks by interacting with its community and by heightening brand awareness. Year-around, in touch with its followers: In 2021 Twitter, Instagram, Pinterest and Facebook are used to get our message around. # 667,446* * Total coverage in social networks (Twitter, Instagram, Pinterest and Facebook) 01 July 2019 – 30 June 2020 a i d e M l a i c o S h c a e R ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t
The magazine, a bold presentation tailored to your needs Print advertising formats Adverts: Special advertising formats: With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value. Attract the attention of your customers by booking a special-format advertisement. Technical data > Product News: Included free with every booking: Place an item in our product news section to tell visitors what’s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section. › a gallery or video in the e-magazine › an announcement + gallery or video in the TOP FAIR online magazine › a post on our social media platforms Profile: Through a profile (= company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout. Technical data/Format examples > Raise your profile across all relevant touch points, online and offline. s t a m r o f g n i s i t r e v d a t n i r P ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t 0 2 0 2 d l r o w s a m t s i r h C r i a f p o t
Your Advantage Digital advertising formats Profit from a powerful digital presence and reach trade fair visitors through theirnotebooks, tablets, desktops or smartphones, too! With an advertisement, a profile or a product news in the print edition, you will receive a gallery or video in the e-magazine and online magazine as well as a post on our social media plat- forms in addition. and Social media [including] You are also represented with a post on our social platforms, which keep users informed about the latest news of the trade fair, exhib- itors and new products at all times. Gallery [including] Weblink [100 €] Formats and prices Adverts Page format print Bleed fomats* Width × Height (mm) Prices** b/w 4c (€) 1/1 Page 215 × 285 3,740 1/2 Page, portrait 111 × 285 2,300 1/2 Page, landscape 215 × 142 2,300 1/3 Page, portrait 66 × 285 1/3 Page, landscape 215 × 96 1/4 Page, portrait 54 × 285 1/4 Page, landscape 215 × 70 1,990 1,990 1,790 1,790 You want to give your customers a more compre- hensive impression of your range? Take advantage of the free gallery with up to 8 images to present your products in the e-magazine as well as the TOP FAIR online magazine at www.topfair.de. or Video [including] Do you have an image film of your brand or particu- lar products to which you would like to draw the attention of visitors? Present your company in moving pictures in the e-magazine as well as on the TOP FAIR online magazine at www.topfair.de. Complement your adver- tisement with a web link leading directly to your website and reach the read- ers of digital platforms. 2/1 Double page spread 430 × 285 5,990 Cover Splitting *** 3,200 Cover page 2 + page 3 430 × 285 7,730 Digital media > Technical data > Cover page 4 215 × 285 6,400 Profile 1/1 page see format examples 2,810 Profile 1/2 page see format examples 1,990 Product News see format examples 940 Logo in exhibitors list see format examples 240 Special advertising on request on request * Format in bleed area + 4 mm trim allowance above, below and to the side; magazine format 215 mm × 285 mm ** Advertisement price applies to the multi-channel package. *** Publication of one product image together with company logo and stand number. All prices are subject to VAT at the prevailing rate. We have reserved the period 21 Jan – 28 Feb 2021 for the publication of your report via the digital channels. s e c i r P / s t a m r o f g n i s i t r e v d a l a t i g i D ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t
The perfect showcase for your products The TOP FAIR design Breadth of appeal: the dual-language presentation makes the magazine equally popular with international visitors. Always in the foreground: your products of the season. Headliners are presented in contexts at once evocative and eye-catching. The harmonious integration of advertisements makes this the perfect stage for your company’s presentation. 0 2 0 2 d l r o w s a m t s i r h C r i a f p o t 0 2 0 2 d l r o w s a m t s i r h C r i a f p o t 0 2 0 2 d l r o w r e p a P r i a f p o t n g i s e D ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t
The new TOP FAIR online magazine Diverse, accurate, up-to-date – always! The new TOP FAIR online magazine bundles, in addition to the contents of the TOP FAIR print magazine, high- quality editorial content on branch-relevant news, trends, and comprehensive insights in the form of articles, interviews, and videos. In this way, the TOP FAIR online magazine offers you a wide range of possibilities to address your target group precisely according to topic interest, and to stage your brand worlds and products in an attention-grabbing manner. Convincing: content with added value session duration of 150 seconds 3 page views/session › › › reduction of the bounce rate by 20 % (Source: Google Analytics 2020) e n i z a g a m e n i l n O ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t Stylish restraint – TOP FAIR sets focus on you! Media data >
What’s coming up Dates Booking deadline Profile/ Product News 27 Nov 2020 Booking deadline Adverts 27 Nov 2020 Deadline für photos and text Profile/ Product News 04 Dec 2020 Deadline for advertising data Adverts 11 Dec 2020 Deadline for data Gallery / Video 18 Dec 2020 Publication date digital version Publication date print version 21 Jan 2021 27 Jan 2021 Christmasworld in Frankfurt am Main 29 Jan – 02 Feb 2021 Creativeworld and Paperworld in Frankfurt am Main 30 Jan – 02 Feb 2021 With the TOP FAIR multi-channel package, attract interested visitors directly to your booth! t c a t n o C / s e t a D ] 1 2 0 2 d l r o w r e p a P | d l r o w e v i t a e r C | d l r o w s a m t s i r h C [ a t a d a i d e M r i a f p o t Here for you Contact Publisher Advertsing for Christmasworld Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany phone: +49 69 7575-5515 fax: +49 69 7575-6802 email@example.com www.topfair.de To the GTCS > Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany Managing directors: Martina Bergmann, Klaus Reinke Local court Frankfurt am Main, HRB 24768 The general Terms & Conditions for Advertising Orders in Publications and Digital media apply (Status August 2020). Germany, Austria, Switzerland A – M BESTSELLER GmbH Daniel Bölitz Karl-Hammerschmidt-Straße 32 85609 München, Germany phone: +49 89 90119-508 fax: +49 89 90119-308 firstname.lastname@example.org N – Z sK MEDIASERVICE Susanne Kassun Dorfplatz 1b 19217 Groß Molzahn phone +49 38875 170 441 email@example.com Advertsing for Creativeworld/ Paperworld BESTSELLER GmbH Daniel Bölitz Karl-Hammerschmidt-Straße 32 85609 München, Germany phone: +49 89 90119-508 fax: +49 89 90119-308 firstname.lastname@example.org