Media data Advertisement price list no. 25 | effective from 01 August 2019 0 2 0 2 d l r o w r e p a P > Multi-channel > Reach > Advertising formats > Prices > Dates > Contact www.topfair.de The only magazine distributed at the trade show. Book once and score in all the available media.
Comprehensively multi-channel Paperworld sets the pace for the world of consumer goods. The unique diversity in the Dining, Giving and Living areas offers a comprehensive overview and shows the innovative capacities of this pulsating sector. Sense what is shaping the global market in Frankfurt. Here is where business and creativity come together – and where visitors place orders with international exhibitors. Be there – in the topfair media that accompany Paperworld and enjoy all these advantages: Your advantage Through the trade fair magazine, you don’t just reach pro- fessional visitors to the Ambiente fair. In addition, multiple contacts and publication via all four channels (print, online, mobile, social media) guarantee very high visibility within the entire international industry. Take advantage of this cross-media presence to: ›win new national and international customers › consolidate your ties with existing customers › increase your turnover Print edition e-Magazine Blog / Website Social media The print magazine, which offers convincing, journa- listic reporting and a high quality layout, is distributed free of charge to the interna- tional trade fair participants. The e-magazine appears before the fair and offers additional features such as videos and photo galleries. The website, with its integra- ted blog, presents news and products all year round. Our social media platforms connect with exhibitors and visitors. Reach h c a e R / l e n n a h c - i t l u M ] 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t t n i r P 0 0 0 5 3 , s r o t i s i v o t d e t u b i r t s i d 3 9 2 9 2 , * s r o t i b i h x e o t d e t u b i r t s i d 7 0 2 4 / s l e t o h n , i d e t u b i r t s i d 0 0 5 1 , 9 1 0 2 d l r o w s a m t s i r h C / d l r o w r e p a P s r o t i b i h x e f o r e b m u N * e n i z a g a M - e 9 9 9 1 2 , * * s e u s s i e n i z a g a m - e e h t f o s r e d a e R 9 1 0 2 . 6 0 f o s A * * e t i s b e W 4 6 3 4 7 . * * s n o i s s e r p m , i e g a p 6 6 7 6 0 1 / s t i s i V 4 6 3 4 7 , * * * s t c a t n o c 3 6 3 , 1 3 1 a i d e m r i a f p o t f o e g a r e v o c l a t o T s r e d a e r t n i r p e l p i t l u m g n i t n u o c t o N * * * 9 1 0 2 . 6 0 f o s A * *
Working content Reach Social Media Storytelling, infotainment and news: topfair is fully convincing with its content in social networks by interacting with its community and by heightening brand awareness. Year-around, in touch with its followers: In 2020 Twitter, Instagram, Pinterest and Facebook are used to get our message around. # 823,628* * Total coverage in social networks (Twitter, Instagram, Pinterest and Facebook) 01 July 2018 – 30 June 2019 a i d e M l a i c o S h c a e R ] 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t
The magazine, a bold presentation tailored to your needs Print advertising formats Adverts: Special advertising formats: With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value. Attract the attention of your customers by booking a special-format advertisement. Technical data > Product News: Place an item in our product news section to tell visitors what’s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section. Profile: Through a profile (= company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout. Technical data/Format examples > Included free with every booking: › a gallery or video in the e-magazine › an announcement + gallery or video on the topfair blog › a post on our social media platforms Raise your profile across all relevant touch points, online and offline. s t a m r o f g n i s i t r e v d a t n i r P 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t 9 1 0 2 d l r o w r e p a P r i a f p o t
Your Advantage Digital Advertising formats Profit from a powerful digital presence and reach trade fair visitors through theirnotebooks, tablets, desktops or smartphones, too! With an advertisement, a profile or a product news in the print edition, you will receive a gallery or video in the e-magazine and on the blog as well as a post on our social media platforms in addition. and Social media [including] You are also represented with a post on our social platforms, which keep users informed about the latest news of the trade fair, exhi- bitors and new products at all times. Gallery [including] Weblink [100 €] You want to give your customers a more compre- hensive impression of your range? Take advantage of the free gallery with up to 8 images to present your products in the e-magazine as well as the topfair Blog. Complement your adverti- sement with a web link leading directly to your website and reach the rea- ders of digital platforms. or Digital media > Formats and prices Adverts Page format print Bleed formats * Width × Height (mm) Prices** b/w, 4c (€) 1/1 Page 215 × 285 3,740 1/2 Page, portrait 111 × 285 2,300 1/2 Page, landscape 215 × 142 2,300 1/3 Page, portrait 66 × 285 1/3 Page, landscape 215 × 96 1/4 Page, portrait 54 × 285 1/4 Page, landscape 215 × 70 1,990 1,990 1,790 1,790 2/1 Double page spread 430 × 285 5,990 Cover 215 × 285 9,680 Cover page 2 + page 3 430 × 285 7,730 Profile 1/1 page see format examples 2,810 Profile 1/2 page see format examples 1,990 Product News see format examples 940 Video [including] Do you have an image film of your brand or particu- lar products to which you would like to draw the attention of visitors? Present your company in moving pictures in the e-magazine as well as on the topfair Blog. Technical data > Logo in exhibitors list see format examples 240 Special advertising on request on request Web Formats Resolution Prices (€)*** We have reserved the period 17 Jan – 21 Feb 2020 for the publication of your report via the digital channels. Content Banner 1 see Web Banner Fullsize Banner see Web Banner Content Banner 2 see Web Banner Web Banner > 570 420 330 * Format in bleed area + 4 mm trim allowance above, below and to the side; magazine format 215 mm × 285 mm ** Advertisement price applies to the multi-channel package. *** Banner prices are valid for one month and are not discountable. All prices are subject to VAT at the prevailing rate. s e c i r P / s t a m r o f g n i s i t r e v d a l a t i g i D ] 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t
The perfect showcase for your products The topfair design Breadth of appeal: the dual-language presentation makes the magazine equally popular with international visitors. Always in the foreground: your products of the season. Headliners are presented in contexts at once evocative and eye-catching. The harmonious integration of advertisements makes this the perfect stage for your company’s presentation. 9 1 0 2 d l r o w r e p a P r i a f p o t 9 1 0 2 d l r o w r e p a P r i a f p o t 9 1 0 2 d l r o w r e p a P r i a f p o t n g i s e D 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t
What’s coming up Dates Booking deadline Profile / Product News 22 Nov 2019 Booking deadline Adverts 22 Nov 2019 Deadline for photos and text Profile / Product News 29 Nov 2019 Deadline fo advertsing data Adverts 13 Dec 2019 Deadline for data Gallery / Video 20 Dec 2019 Publication date digital version 16 Jan 2020 Publication date print version 22 Jan 2020 Paperworld in Frankfurt am Main 25 – 28 Jan 2020 With the topfair multi-channel package, attract interested visitors directly to your booth! Here for you Contact Publisher Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany phone: +49 69 7575-5515 fax: +49 69 7575-6802 firstname.lastname@example.org www.topfair.de To the GTCS > Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany Managing director: Martina Bergmann, Klaus Reinke Local court Frankfurt am Main, HRB 24768 The general terms and conditions for advertisement orders in magazines and newspapers apply (Stand 07/2015). t c a t n o C / s e t a D 0 2 0 2 d l r o w r e p a P [ a t a d a i d e M r i a f p o t Advertising BESTSELLER GmbH Daniel Bölitz Karl-Hammerschmidt-Straße 32 85609 München, Germany phone: +49 89 90119-508 fax: +49 89 90119-308 email@example.com
Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany phone: +49 69 7575-5515 fax: +49 69 7575-6802 firstname.lastname@example.org www.topfair.de