Mediadata Advertisement price list no. 24 | effective from 01 January 2019 9 1 0 2 e c n e d n e T > Multi-channel > Reach > Advertising formats > Prices > Dates > Contact www.topfair.de The only magazine distributed at the trade show. Book once and score in all the available media.
Comprehensively multi-channel With international exhibitors, Tendence is the most impor- tant consumer goods trade fair in the second half of the year. Here is where high-volume international buyers and the retail sector come to meet exhibitors and find out about relevant industry trends as well as the must-haves of the season, includ ing gift ideas, jewellery, fashion, decorating, furnishing and outdoor living, as well as the major sourcing segment. Be there – in the topfair media that accompany Tendence and enjoy all these advantages: Your advantage Through the trade fair magazine, you don’t just reach pro- fessional visitors to the Tendence fair. In addition, multiple contacts and publication via all four channels (print, online, mobile, social media) guarantee very high visibility within the entire international industry. Take advantage of this cross-media presence to: ›win new national and international customers › consolidate your ties with existing customers › increase your turnover Print edition e-Magazine Blog/Webseite Social media The print magazine, which offers convincing, journa- listic reporting and a high quality layout, is distributed free of charge to the trade fair participants. The e-magazine appears before the fair and offers additional features such as videos and photo galleries. The website, with its integra- ted blog, presents news and products all year round. Our social media platforms connect with exhibitors and visitors. Reach h c a e R / l e n n a h c - i t l u M ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t t n i r P 0 0 0 5 1 , s r o t i s i v o t d e t u b i r t s i d 0 4 5 2 1 , * s r o t i b i h x e o t d e t u b i r t s i d 0 6 9 / s l e t o h n i d e t u b i r t s i d 0 0 5 1 , e n i z a g a M - e 8 2 1 6 1 , * * s e u s s i e n i z a g a m - e e h t f o s r e d a e R 8 1 0 2 e n u J f o s A * * e t i s b e W 7 3 8 7 4 , 8 1 0 2 s r o t i b i h x e f o r e b m u N * * * s n o i s s e r p m , i e g a P 2 4 0 7 7 / s t i s i V 3 7 8 7 4 , * * * s t c a t n o c 5 6 9 , 8 7 a i d e m r i a f p o t f o e g a r e v o c l a t o T s r e d a e r t n i r p e l p i t l u m g n i t n u o c t o N * * * 8 1 0 2 e n u J f o s A * *
Robust growth Reach Our high-quality e-magazine has the best growth rate of all the topfair media. Chock-full of fascinating reading material supported by multi-media content, it‘s drawing an ever more enthusiastic response. At the computer, in the subway, on the couch – topfair is read everywhere. Boost sales and win new international customers. Make a success of your show appearance with topfair! As of June 2018 h c a e R ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t
The magazine, a bold presentation tailored to your needs Print advertising formats Adverts: Special advertising formats: With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value. Attract the attention of your customers by booking a special-format advertisement. Technical data > Product News: Place an item in our product news section to tell visitors what’s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section. Profile: Through a profile (= company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout. Technical data/Format examples > Included free with every booking: › a gallery or video in the e-magazine › an announcement + gallery or video on the topfair blog › a post on our social media platforms Raise your profile across all relevant touch points, online and offline. s t a m r o f g n i s i t r e v d a t n i r P ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t e g a p l a c i p y t A
Your Advantage Digital advertising formats Profit from a powerful digi- tal presence and reach trade fair visitors through their notebooks, tablets, desktops or smartphones, too! With an advertisement, a profile or a product news in the print edition, you will recei- ve a gallery or video in the e-magazine and on the blog as well as a post on our social media platforms in addition. and Social media [including] You are also represented with a post on our social platforms, which keep users informed about the latest news of the trade fair, exhi- bitors and new products at all times. Formats and prices Adverts Page format print Bleed formats * Width × Height (mm) Prices** b/w, 4c (€) 1/1 Page 215 × 285 3,740 1/2 Page, portrait 111 × 285 2,300 1/2 Page, landscape 215 × 142 2,300 1/3 Page, portrait 66 × 285 1/3 Page, landscape 215 × 96 1/4 Page, portrait 54 × 285 1,990 1,990 1,790 Gallery [including] Weblink [100 €] 1/4 Page, landscape 215 × 70 1,790 Complement your adverti- sement with a web link leading directly to your website and reach the rea- ders of digital platforms. 2/1 Double page spread 430 × 285 5,990 Cover 215 × 285 9,680 Cover page 2 215 × 285 6,400 Cover page 3 215 × 285 4,140 Cover page 4 215 × 285 6,400 Profile 1/1 page see format examples 2,810 Technical data > Profile 1/2 page see format examples 1,990 Product News see format examples 940 Logo in exhibitors list see format examples 240 Special advertising on request on request Web or Digital media > You want to give your costu- mers a more comprehensive impression of your range? Take advantage of the free gallery with up to 8 images to present your products in the e-magazine as well as the topfair Blog. Video [including] Do you have an image film of your brand or particu- lar products to which you would like to draw the attention of visitors? Present your company in moving pictures in the e-magazine as well as on the topfair Blog. We have reserved the period 21. Jun – 31. Jul 2019 for the publication of your report via the digital channels. Formats Resolution Prices (€)*** Fullsize Banner see Web Banner Content Banner 1 see Web Banner Content Banner 2 see Web Banner 570 420 330 Web Banner> * Format in bleed area + 4 mm trim allowance above, below and to the side; magazine format 215 mm × 285 mm ** Advertisement price applies to the multi-channel package. *** Banner prices are valid for one month and are not discountable. All prices are subject to VAT at the prevailing rate. s e c i r P / s t a m r o f g n i s i t r e v d a l a t i g i D ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t
New look, same high quality The topfair design relaunch s e g a p l a c i p y T A totally new magazine feel: the contemporary design and new layout give you many new options for pre- senting your products. h c n u a l e r n g i s e D ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t Evolution of a traditional brand: the fresh, striking design guarantees instant recognition, without rob- bing the well-researched editorial material of its deserved authority. Better orientation: the structure and visuals provide better guidance, leading each reader to the products of greatest relevance to them. Logo Vertical (Print) Logo Square (Web) Icon 1 (App) Icon 2 (Favicon)
The perfect showcase for your products The topfair design relaunch Breadth of appeal: the dual-language presentation makes the magazine equally popular with international visitors. Always in the foreground: your products of the season. Headliners are presented in contexts at once evocative and eye-catching. The harmonious integration of adver- tisements makes this the perfect stage for your company‘s presentation. h c n u a l e r n g i s e D ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t s e g a p l a c i p y T
What‘s coming up Dates Booking deadline: Profile / Product News 03 May 2019 Booking deadline: Adverts 03 May 2019 Deadline for photos and text: Profile / Product News 10 May 2019 Deadline for advertising data: Adverts 17 May 2019 Deadline for data: Gallery / Video 29 May 2019 Publication date: digital version 21 Jun 2019 Publication date: print version 27 Jun 2019 Tendence in Frankfurt am Main 29 Jun – 01 Jul 2019 With the topfair multi-channel package, attract interested visitors directly to your booth! Here for you Contact Publisher Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany phone: +49 69 7575-5515 fax: +49 69 7575-6802 firstname.lastname@example.org www.topfair.de TO THE GTCS > Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany Managing director: Klaus Reinke Local court Frankfurt am Main, HRB 24768 The general terms and conditions for advertisement orders in magazines and newspapers apply (Stand 07/2015). t c a t n o C / s e t a D ] 9 1 0 2 e c n e d n e T [ a t a d a i d e M r i a f p o t Advertising BESTSELLER GmbH, Daniel Bölitz Karl-Hammerschmidt-Straße 32 85609 München, Germany phone: +49 89 90119-508 fax: +49 89 90119-308 email@example.com